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OODA Cycle

Use OODA principles to increase speed of innovation and competitiveness 

The OODA cycle (Observation-Orientation-Decision-Action) was originally developed by John R. Boyd, a distinguished fighter pilot and Colonel in the US Air Force, as a method for outmaneuvering an opponent in air to air combat.

Although the OODA cycle was originally developed for military purposes to force the enemy to change its thinking, strategy, tactics and behavior and thus ensure its defeat this model has since found its way into business management.

The emphasis is on speed and excellence of execution of the OODA cycle:

  • Observe – Find relevant and accurate information fast,
  • Orient – Interpret and analyze the information quickly, without being side-tracked by your own biases and assumptions,
  • Decide – Make your decisions based on your interpretation of the information and do not give away your own strategic and tactical intentions, and
  • Act – Implement your strategy quickly, decisively and with excellence so that the competition is left behind confused and has to respond to your actions rather than you to theirs.

Using our tools, training materials and resources you will be able to systematically apply the typical OODA steps to planning and implementing many of your business processes, even if your business is very small.

Unfortunately, most of us have the tendency to complete the Observation step quickly and then jump straight to Action without spending much effort on the Orientation step or a rigorous Decision making process.  However, the Orientation step is vitally important as wrong assumptions and our own biases and preferences for “business as usual” can stop us being innovative and taking advantage of new business opportunities.

Our tools are designed to help you use the OODA cycle on many of your business activities without getting slowed down by excessive data gathering. You will learn how to prevent premature action caused by under-analysis and prevent delays in decision making caused by over-analysis.  Our tools will help you to routinely execute your actions with operational excellence. This reduces avoidable rework and wasted time and resources.